December 29, 2009

M CAFÉ BEVERLY HILLS ANNOUNCES THE ARRIVAL OF “LITTLE m,” A NEW INCARNATION OF THE POPULAR CONTEMPORARY MACROBIOTIC CAFÉ

M Café’s “Little m” Offers a New Menu of Fresh, Healthy and Great-tasting Food, With Convenient and Reasonably Priced Breakfast, Lunch and Dinner Options for People on the Move

(BEVERLY HILLS, CA)— Starting January 4, 2010, M Café, a contemporary macrobiotic restaurant, will offer a new breakfast, lunch, and dinner menu at its Beverly Hills location that caters to guests looking for a “grab & go” breakfast, a quick lunch, or a healthy dinner for the family. The “Little m” concept at M Café Beverly Hills will have an emphasis on convenience and affordability, while serving the same fresh, high-quality, and innovative Contemporary Macrobiotic cuisine for which the brand has become known, including $5 dishes, Bento Boxes and “Combos.”

“Since the customers at our Beverly Hills location were dining at the restaurant almost daily, they were seeking a particularly quick and convenient experience,” explains M Café President, Yuta Tsunoda. “This is our way of catering to the neighborhood while still offering the same high-quality food made fresh daily that our customers appreciate.”

M Café, a CHAYA Restaurants concept, opened its first location in June 2005 on Melrose Avenue in West Hollywood. Since its inception, Executive Chef Shigefumi Tachibe and Consulting Chef Lee Gross, have consistently prepared and served great-tasting, wholesome food with the finest natural ingredients, including whole grains, beans, and farm vegetables, without the use of refined sugars, eggs, dairy, red meat or poultry. The menu at M Café is made fresh daily and completely made from scratch, including the Macro Ketchup, Tofu-Peppercorn Ranch dressing, and the new Spicy Yuzu Mayonnaise. Contemporary Macrobiotics is simply about eating natural foods that are in season and encourages a balanced diet that is nutritious and allows you to re-set your body. Tachibe has been studying contemporary macrobiotics for the past 15 years and is a certified Kushi Macrobiotic Chef Premier at the Kushi Institute International. He and then Chef de Cuisine Lee Gross are recognized for introducing the Contemporary Macrobiotic cuisine concept to Los Angeles in a lively European-style deli and café setting. As Consulting Chef, Gross comes to Los Angeles several times a year and works very closely with Tachibe. Tachibe and Gross collaborated on the new menu launching at the Beverly Hills location in January 2010.

New items at ”Little m” will include, Grab & Go Smoked Salmon & Sprouted Grain Bagel ( $5.95), Grab & Go M Café Granola & Soy Yogurt Cup ($4), Breakfast Burrito ($5), The Bento Box with Hijiki-Brown Rice, Seasonal Vegetables, Mini Spring Roll & house-made Pickles with a choice of Miso-Yaki Salmon, Teriyaki-Glazed-Tofu, or Seared Tuna Tataki ($11.25 fish; $8.50 vegetarian), and sandwiches such as Curried Tempeh Salad Wrap and Wild Salmon Salad Baguette with choice of Deli Salad ($9.75). M Fries with Shiso, Nori & Sea Salt and Sweet Potato Fries with Chili, Sea Salt & Lime ($3.50) will also be added to the menu.

The deli case will showcase the bright colors of a variety of salads and sides that are made fresh daily $7.45 for 2; $9.75 for 3) including new flavors such as Curried Tempeh Salad, Grilled Shrimp Brochette, Teriyaki-Glazed Tofu, and BBQ Tempeh. Favorites such as the Scarlet Quinoa, Kale with Spicy Peanut Sauce, and Sesame Soba Noodles will still be offered.

New combinations such as the Half Sandwich and Soup ($7.95), and Big Macro Meal Combo served with M Fries and choice of Iced Minty Green Tea or Lemonade ($11.75) will be great for guests to refuel quickly during a busy day.

Signature menu items also will be available at an affordable price point, such as the M Chopped, a salad of organic hearts of romaine & mixed greens, avocado, cucumber, chickpeas, herb-baked tofu, scallions, ume-pickled radishes, carrots, beets, tamari-roasted almonds, crumbled tempeh “bacon,” and tofu-peppercorn ranch dressing ($10), The Big Macro, a whole grain brown rice and vegetable burger, ($9.75), and The California "TLT," M Café’s version of a B.L.T. made with tempeh, and served with a choice of deli salad ($9.75).

About M Café
M Café is an innovative concept from the CHAYA family of restaurants. M Café builds on the principles of Mr. Michio Kushi, and serves, nutritionally, environmentally, and energetically balanced food that tastes great in a casual, chic European-style café and deli. Contemporary Macrobiotics is cuisine made without the use of refined sugars, dairy, eggs, meat, or poultry with emphasis on eating whole, natural foods that are in season. Corporate Executive Chef Shigefumi Tachibe and Consulting Chef Lee Gross, and their team of cooks, make everything from scratch ensuring the high quality, flavor, and integrity of every dish.

M Café serves breakfast, lunch, and dinner at two locations: West Hollywood and Beverly Hills.

For hours of operation, or for more information on catering capabilities or delivery, please visit www.mcafedechaya.com. M Café’s “Little m,” is located at 9433 Brighton Way in Beverly Hills and is open Monday to Saturday 8 a.m. to 7:30 p.m., and Sunday from 10 a.m. to 7 p.m. Please call 310.858.8459 to reach the restaurant directly.

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